Trade Show Booth Design

Before the redesign

The client's original layout featured excessive signage and occupied floor space, making it tough for consumers to engage with the products or walk into the booth.

Excessive signing was an overwhelming amount of content with confusing messaging.

Concepting

I curated a handful of concepts with a staff designer, and presented the top four to the client.

The concept chosen provides a boldly simplified design approach. The messaging is bold and direct. The layout features their products on the perimeter and entryway of the booth, so consumers feel the change in terrain (carpet to rubber) while walking around the trade show and feel enticed to walk into the booth. This also allows for more space inside the booth for viewers to read signage and marketing materials. A table would be at the center of the booth with a sample of client's product line alongside a competitor’s so guests can see & feel the difference.

Final Design

The final product featured three banner signs that work seamlessly together or sufficiently apart.

Messaging focuses on client's differentiating factors and key takeaways of their product line for B2B consumers.