Event Marketing
Planning, Coordinating, Launching & Marketing KB Events
Late Night Great Night
Sometimes it's not about reinventing the wheel, it's more about reminding people that it's here, and it's awesome.
KB promoted its first LNGN of the 2024 season with a campaign encompassing SMS, email marketing, radio broadcast, and social media content.
It was the most lift tickets sold all season in a single day.
Even Snowboard Magazine featured the event on its site.
Photo Credit: Mike Basher, Snowboard Magazine, 2024.
Beer Tasting
Apres ski vibes are no mystery to those who love hitting the slopes. We embraced that beloved pastime and aesthetic by inviting nearly 20 local craft breweries to the main lodge for a ticketed beer tasting event, open to skiers, boarders, and lodge bunnies.
Named the People's Tap Awards, this beer tasting got participants engaged, tasting, and voting for their favorite brewery, awarding the most-voted brewery a free tap handle at the bars for the next season.
People's Tap Awards was the most attended off-hill winter event in 2024.
Marketing included SMS, email marketing, social media marketing, earned media and collaborations; as well as on-site digital and print promotion.
Women's Archery Clinic
After plenty of market research, we decided to shoot our shot at providing a safe, judgment-free space for women to learn archery.
In collaboration with local shop Doc's Archery, this three-session clinic provided targets, equipment, and instruction for adult women to learn the sport.
This series sold out in advance and had a 12% return rate directed at other KB events.
Marketing included SMS, collaborated social media posts and social media marketing, email blasts, and on-site print promotion.
Photo Credits: Kaitlyn Affuso, 2024
Off-Roading & Overlanding
Overlanding takes up a big space in outdoor recreation; however, there's very little accessibility to it on the East Coast, and especially in Western New York.
KB Off-Roading was more than just wooded trails spanning across 700 acres with varying levels of beginner to expert technical terrain — it offered a sense of community and professional instruction from a long-time off-roader.
This monthly series had several sessions sold out and had an estimated 90% return rate within the series. Another 10-15% returned to explore other KB events.
Marketing included SMS, collaborated social media posts and social media marketing, sponsorships, and email blasts.
Photo Credits: Kaitlyn Affuso, 2024