the girl behind the keyboard
about me
We have about 8 seconds to hold someone's attention, making creativity a necessity in marketing and advertising.
I'm known to be a creative conceptor, engaging storyteller, and a wanderer in the great outdoors -— my not-so-secret recipe of ingredients that nourishes unique ideas to bloom into a finished product that reaches new levels.
affuideas marketing
Many clients across an array of industries have reaped the benefits of my marketing consulting and content strategy services as a contractor.
With extensive experience in the financial and manufacturing industries, I have also provided consulting services in healthcare, agricultural, and outdoor industries.
"Kaitlyn has been an invaluable asset to our team as we navigate our social media presence on [LinkedIn]. She is a strong editor and writer, always paying close attention to detail and providing valuable insight and suggestions. Kaitlyn always takes initiative to keep us on point..."
Dayle Cotter
Operations Coordinator, Great Lakes Anesthesiology
"Kaitlyn is an innovative thinker who blends creative needs with demographics and continually works to improve the UX and the overall customer journey. Kaitlyn is very collaborative... and brings true passion to each project!"
Nick Febrezio
VP, IV Media
“Kaitlyn is a reliable and tireless content editor, and is willing to go above and beyond as the situation calls.”
Paul Martella
Managing Editor, AT&T
Project Highlights
Trade Show Booth Redesign
RubberForm was looking for a redesign of their booth setup that would showcase their edgy branding and differentiating factors of innovation, US-made products, and LEED-certified equipment.
This redesign included three new banners with original copy and a remodel of their booth layout for an enhanced customer journey.
Content Creation for Portal Sites
Curated original content through shopping guides, news articles, and engaging headlines on a suite of clients in the MVPD industry, reaching thousands of viewers daily.
As of fall 2023, we launched a suite of new engaging content products with a learning channel featuring tutorial videos from GetSetUp and a shopping page stacked with over 100 original shopping guides.